An interesting blog post (from PC World) came out following Apple’s iPhone 4s intro with Siri. I think everyone knows what Siri is…it’s the Apple acquisition that has turned into a big part of the Apple user experience. Siri technology allows a user to not only search but control various aspects of a smartphone by voice in a “natural language” manner.
The blog post depicts a looming showdown between Sensory and Apple’s Siri. It is quite kind to Sensory, pointing out our near-flawless performance in noise and how TrulyHandsfree™ does not require button presses. While those points are true, Sensory is certainly NOT a competitor to Siri. We do partner with companies like Vlingo that might be considered a Siri competitor, but Sensory’s TrulyHandsfree is just the first part of a multi-stage process for creating a true Voice User Interface.
Here is the basic process:
It’s just that first step that Sensory does better than anyone else. However, it’s an important step that requires a few critical characteristics:
Companies like Nuance, Vlingo, Google and Microsoft are pretty good at the second step, which is a more powerful (often cloud-based) recognition system.
The third step “Understanding Meaning” is what the original Siri was all about. This was an AI component developed under DARPA funding at SRI and later spun off and acquired by Apple. Apple is rumored to be using Nuance as the “Step 2” in Siri.
Vlingo does a really nice job of implementing Steps 1-3 (using Sensory as its partner for Step 1.) I’m sure Google, Microsoft, Apple and Nuance all have efforts underway in the area of AI and natural language understanding. It’s really not that different than what they have needed for text-based “meaning” recognition during traditional searches.
The SEARCH in Step 4 is done via typical search engines (Google, Microsoft, Apple) and I’d guess Vlingo and other independent players (are there any still around???) have developed partnerships in these areas.
Step 5 is basically a good quality TTS engine. Providers like Nuance, Ivona, ATT, NeoSpeech, and Acapella all have nice TTS engines, and I believe Apple, Microsoft and Google all have in-house solutions as well!
The important point in comparing Sensory’s technology is that we provide the logical entryway to a successful Voice User Interface experience–with a lightning-fast voice trigger that replaces tactile button presses. It is a given that noise immunity and extremely high accuracy are also required, and Trulyhandsfree accomplishes this without requiring a prohibitive amount of power to function reliably and consistently.
AND…while we appreciate the comparison to the most profitable company on the planet, we’d like to focus on what we do better…making Truly Hands-Free really mean Trulyhandsfree™.
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