Mobile Users Get it! May 30th, 2012
Sensory’s had a lot of press lately. We made 3 big announcements all pretty much together:
1) Announcing speaker verification http://www.sensoryinc.com/company/pr12_03.html
2) Announcing speaker identification http://www.sensoryinc.com/company/pr12_04.html
3) Saying Sensory is in the Samsung Galaxy S3 http://www.sensoryinc.com/company/pr12_05.html
Sensory announced these just before CTIA in New Orleans. We had a small booth at the show, and gave demos at several events (on the CTIA stage and floor, at the Mobility Awards dinner, and at the excellent Pepcom Mobile Focus event).
We got a lot of nice press from this. I was thrilled that the Speech Technology email newsletter put our verification release as the featured and lead story. One of the articles I like best, though, just came out last week by Pete Pachal at Mashable http://mashable.com/2012/05/29/sensory-galaxy-s-iii/
This article is great for several key reasons. One is that Pete gets it. He didn’t just reprint our press release, but he added his commentary and wrapped it up in a nice story that hits some of the key issues.
However, what’s best is what the readers wrote in. I LOVE their insights and comments. Here’s a few of the dialogs with my commentary attached:
Seriously??? You still need to push a button to use Siri? I’ve had the “wake with voice” option on my crusty old HTC Incredible, via VLingo inCar, for about 2 years now. Hard to believe Apple is that far behind.
My response: EXACTLY JB! In fact that crusty old HTC using Vlingo, also uses Sensory’s TrulyHandsfree approach! Vlingo was our first licensee in the mobile space.
Scott: But this is talking about OS integration instead of app integration. And as I’m sure you’ve seen on your phone, and as the article noted, wake with voice options currently use a lot of power, which means I can’t see a lot of people willing to use it.
My response: Precisely, Scott! This is why we are implementing the “deeply embedded” approach that will take power consumption down by a factor of 10! Nevertheless, users LOVE it even if it consumes power:
JB - I use it all the time and since my phone plugs into the car’s adapter, I don’t really worry at all about power usage. It’s never been a problem.
My response – Yes, Vlingo and Samsung did a very nice implementation by having an “always listening” mode, particularly useful while driving. Other approaches we expect to see in the future are intelligent sensor based approaches so the phone knows when to listen and when not to (e.g. why not have it turn on and listen whenever you start traveling past 20 MPH, etc.)
refutethis Is there anything to prevent me from messing with another person’s phone?
Fillfill Ha ha, imagine being in an auditorium and yelling “Hi Galaxy! … Erase Address Book! … Confirm!”
My comment – Funny! This is one of the reasons we have added speaker verification and identification features to the trigger function
DhanB - Siri doesn’t require a button. It can be activated by lifting the phone up to your face.
Great reader responses:
Darkreaper - …..while driving? (Right! That’s illegal in California and other states!)
Tone - Yes, but with the Samsung Galaxy II, I don’t have to touch it at all. As the article states, this is crucial when you’re in a situation, such as driving. I’ve dropped the phone on the floor while driving and I was still able to send a text message, an email and place a call with it sliding around the back seat. (Bluetooth) iPhone can’t compete, sorry. :-/
…and of course the old “butt dialing” problem:
Jason - This makes me think of the old “butt dialing” problem when you sat down on your phone cause I’d much prefer a manual trigger to prevent accidental usage.
My comment: Once again, I agree with the readers. Sensory isn’t pushing to force “always listening” modes on users, we just want to allow them the choice. We strongly recommend that products have multiple options for anything that can be done by voice or touch. We believe the users should have the right and the ability to access the power of mobile devices without being forced to touch them. And if they want to turn off this ability, that is certainly their choice! We turn off our ringers (at least we should) when we enter a meeting or go to the movies. Likewise, we can turn off hands free voice control when it’s not appropriate…and with the growing presence and power of intelligent sensors, it will get easier and easier (albeit with some mishaps along the way!) for the phones to know when they should listen!
A lot of people commented about Siri. Apple isn’t stupid. They get it that hitting buttons isn’t the most convenient way to always access voice control. That’s why there’s a sensor in place when you lift the phone to your face (of course still requiring touch), it’s also why Siri can speak back. Apple pushed the Voice User Interface forward with Siri…Samsung pushed it further with TrulyHandsfree wake up. There will be a lot of back and forth over the coming years and voice features will continue as a major battleground.
As devices get increasing utility WITHOUT touching the phones (e.g. remote control functions, accessing and receiving data by voice, etc.), the need for a TrulyHandsfree approach will grow stronger and stronger, and Sensory will continue to have the BEST solution – More Accurate, Lower Power, Faster Response Times, and NOW with built in speaker verification or speaker ID!